Michael R. Scotch
TV / Web Commercials
Our creative team has strong skills in relation to the production of tv and web commercials. We have worked with more than 30 brands in the Caribbean to produce their commercials.
Turn a difficult process into an easy one. These videos are ideal for introducing a product or service and
present the right choice for any product or service that is
difficult to explain.
Often referred to as the term ‘Vendor of Record’. We use the term ‘Video Production Partner on Record
(VPPR)’. With this option, we work both as a production company and also as a consultant.
Video Production Partner on Record
In 2015, we executed the production of season five of the local reality TV show, The Innovators and took it a step further in 2016 when we took over the production of Drs. Appointment TV show both airing on TVJ.
Our creative team has strong skills in relation to the
production of tv and web commercials. We have
worked with more than 30 brands in the Caribbean to
produce their commercials. Depending on our client’s
needs, the shoot itself could have a small crew (1-5
people) or a large crew (10-50 people). Our team is
capable of handling from the smallest of shoots to the
Our in-house crew includes: directors, directors of
photography (DOPs), location managers, set designers,
producers, writers, boom operators, audio engineers,
camera operators, gaffers, grips, production assistants,
production coordinators and talent managers.
Features of this product:
- Scriptwriting & Storyboarding
- Talent Casting
- Sourcing Wardrobe & Props
- Location Scouting/Management
- 1-50 crew member shoots
- In-studio or on-location
- Edit/Colour Correction
- Export to various formats & CC
We can also produce your own television show.
Our team will be responsible for the development and
production of scripted series, reality and documentary
series, and scripted and non-fiction film for viewing
Not only do we produce content for individuals and
companies, we are also responsible for producing
content that we distribute via our content partnerships.
In 2013, we produced 4 original series and 1
documentary film which were syndicated on
Columbus Communications’ FLOW tv in Jamaica.
On The Edge, Squaddy, my wknd, The + Side, and
50 Years of Entrepreneurship received warm receptions
in their first run. Squaddy was ranked in the top 4 most
watched television programmes on the entire Flow
cable platform in the first four episodes.
In 2015, we executed the production of season five of the local reality TV show, The Innovators.
The Innovators features entrepreneurs, Yaneek Page and Gary Matalon, who are on a mission to help businesses make more money. Each week, viewers get to know businesses and
their owners, while witnessing the entrepreneur strugglein full effect and their imminent transformation into successful enterprises, as led by Page and Matalon.
We accomplished this by introducing a full-service production team, all based in-house, with our own equipment,
audio recording studio & editing suite, based at the eMedia headquarters.
Turn a difficult process into an easy one. These videos
are ideal for introducing a product or service and
present the right choice for any product or service that
is difficult to explain.
We are well equipped to produce these types of
videos for several different industries, such as: banking,
insurance, consumer packaged goods, software,technology, professional services, media, and retail sectors.
We can also work with startups when they are making
their pitch to investors or producing a video to explain
their new and innovative product. The recommended
length for these videos is normally 1-2 minutes.
Type of Product Videos:
Acknowledgement Layer Videos
Designed to build brand equity online, this layer seeks
to connect with the consumer on an introductory level.
It is also the closest to traditional television advertising;
however, the production process can be quite different.
The content consists of a range of short films, usually
about two to four minutes long, which, over time,
develop a conversation with the consumer.Engagement Layer Videos
At this point, the user recognises the importance of the brand to their daily life and, through involvement, videos begin the process of directly connecting audiences with a purchase. Popular videos found in this layer include ‘how-to’ guides. This type of content works extremely
well online as it imparts information of value, which, in turn, increases the likelihood of people sharing it with others in their network.
Styles range from:
- Action Video
- Animated / Motion Graphics Video
- Whiteboard Video
- Compositing (2D/3D)
- Combination of the above
Video Production Partner on Record
Often referred to as the term ‘Vendor of Record’. We
use the term ‘Video Production Partner on Record
(VPPR)’. With this option, we work both as a production
company and also as a consultant. We research and
assess all of the video needs of your company, not
just in your marketing department but in all areas, and
create a strategy considering the gaps discovered.
The VPPR model allows us to discover opportunities to
reduce your video production costs and also enable
you to centralize your video content for use across the
company. This model can save you more than 30% on
your spend on video annually. This option comes with
an annual minimum one year contract commitment.
Features of VPPR
- Up to 40% cost savings annually compared to
purchasing videos as one-off projects
- Satisfies more departments in your organization
- Consistent quality control and dedicated account
and project management